Instrucly (“we”, “us”, or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website (instrucly.com), enrol in our programs, interact with our advertisements on social media and other platforms, or otherwise engage with our services.

This Privacy Policy is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and all other applicable federal and provincial privacy laws. By accessing our website, submitting information through our forms, enrolling in our courses, or interacting with our advertisements, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect personal information that is necessary to provide our English tutoring services, comply with legal obligations, and improve your experience.

1.1 Personal Identifiers

• Full legal name
• Date of birth
• Home address and mailing address
• Phone number (including WhatsApp)
• Email address
• Emergency contact information

1.2 Account and Learning Information

• Course enrolment and registration details
• Lesson schedules, bookings, and cancellations
• Attendance records and session history
• Tutor notes, progress reports, and assessment results
• IELTS mock test scores and practice results

1.3 Financial Information

• Payment card details (processed securely through third-party payment processors)
• Billing address
• Payment history and outstanding balances

1.4 Communication Records

• Emails, telephone calls, WhatsApp messages, and text messages
• Inquiries submitted through our website, social media, or lead generation forms
• Feedback, complaints, and survey responses

1.5 Website Usage Data and Analytics

• IP address and browser type
• Device type, operating system, and screen resolution
• Pages visited, time spent, and navigation patterns
• Referring website or source
• Cookies and similar tracking technologies

1.6 Social Media and Advertising Data

• Information collected through Facebook Lead Ads, Instagram ads, LinkedIn ads, YouTube ads
• Interactions with our advertisements (clicks, impressions, conversions)
• Information provided through lead generation forms on social media platforms
• Meta Pixel and other tracking technologies

2. How We Use Your Information

2.1 Service Delivery

• Processing enrolments and managing student accounts
• Scheduling and delivering tutoring sessions
• Communicating about lessons, schedule changes, and tutor assignments
• Issuing certificates and completion records

2.2 Marketing and Advertising (With Consent)

• Sending promotional communications about courses, offers, and new services
• Targeted advertising on social media platforms
• Measuring advertising campaign effectiveness
• Retargeting website visitors

3. Consent

By providing your personal information to us, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. You may withdraw your consent at any time by contacting us at privacy@instrucly.com.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share with:

• Service Providers: Payment processing, website hosting, email delivery, CRM — contractually bound to protect your data.
• Social Media Platforms: When you interact with our ads, these platforms may collect data per their own policies.
• Law Enforcement: If required by law, subpoena, or to protect safety.

5. Social Media Advertising and Lead Generation

Facebook and Instagram Lead Ads: When you interact with our lead ads, Meta may pre-fill form fields. By submitting, you consent to our collection per this Privacy Policy.

Meta Pixel: We use Meta Pixel to measure advertising effectiveness, track conversions, and build audiences.

Third-Party Policies:

• Meta: https://www.facebook.com/privacy/policy/
• LinkedIn: https://www.linkedin.com/legal/privacy-policy
• Google/YouTube: https://policies.google.com/privacy

6. Cookies and Tracking Technologies

Our website uses cookies to enhance browsing, analyse traffic, and support advertising. Manage preferences through your browser settings.

7. Data Security

We implement SSL/TLS encryption, secure servers, access controls, and regular security audits. No internet transmission is 100% secure.

8. Data Retention

We retain personal information as long as necessary to fulfil purposes, comply with legal obligations, resolve disputes, and enforce agreements.

9. Your Privacy Rights

• Request access to your personal information
• Request corrections to inaccurate information
• Request deletion (subject to legal requirements)
• Withdraw consent for marketing
• File a complaint with the Office of the Privacy Commissioner of Canada

Contact privacy@instrucly.com to exercise these rights.

10. CASL Compliance

All commercial electronic messages identify Instrucly as sender, include contact information, and provide an unsubscribe mechanism. Unsubscribe requests processed within 10 business days.

11. Children’s Privacy

Services directed to ages 6+. For children under 13, verifiable parental consent required. Parents may contact us to review or delete their child’s information.

12. Changes to This Policy

We may update this Privacy Policy. Material changes posted with updated effective date. Continued use constitutes acceptance.

13. Contact Us

Instrucly — Attention: Privacy Officer

Email: privacy@instrucly.com

Phone: +1 (555) 123-4567

Website: https://instrucly.com

Office of the Privacy Commissioner of Canada: https://www.priv.gc.ca | 1-800-282-1376